ABOUT US
THE FOUNDERS
Two best friends, two different lenses, but one God-given dream.
This dream started with over-caffeinated "What ifs" in our university dorms. We were just two besties dreaming of building something that could one day have a heartbeat. Fast forward a few years and Soulful Media is our "pinch-me" reality. We believe our secret sauce is made up mostly of our contrast. We are dealing with completely different seasons of life: different routines, different milestones and different perspectives. But instead of a clash, it’s a vibe. We see the world through two totally different lenses, which is exactly why our content hits home for so many different people. We will never see it as a conflict; it’s our edge.
For us the most important part of our business is that we aren’t the ones steering the ship. We’ve built this entire house on a foundation of faith, keeping our Creator as our compass in every single content creation result, every brainstorm and brand shoot. We don't see Soulful Media as just a "job" or a checklist... it’s a dream we've prayed for and now get to wake up to every day. We’re here to pour that raw heart and unfiltered soul into everything we create for you.
PHILLECIA KRIEL
CO-Founder
I’m a legal advisor by trade, a strategist by obsession and a storyteller by heart. Most people choose a lane; I built a 4x4 track through both. By day, I’m dealing with the high-stakes fine print of the legal world. But then I trade the briefcase for a Nikon and a creative vision.
My compass isn’t a trend; it’s my Creator. I’ve built this entire dream on a foundation of faith, keeping Him at the center of every brainstorm and giving Him the glory for every" pinch-me" moment.
I’m a people-person who thrives on connection, community and the wild joy of building this business alongside the people I love.
I don't believe in "random posting." Throwing spaghetti at the wall is for toddlers; we’re here to build a legacy for your brand. I bring the backbone of a lawyer and the heart of a storyteller to your grid to make sure you stop whispering in a crowded room.
Let’s give your brand the kind of unshakeable confidence that makes your competitors hit "Unfollow" out of pure jealousy.
My goal is to be your brand’s double-edged sword: strategising like a CEO, creating like an artist.
SURINE KOTZE
CO-FOUNDER
Seven years behind the shutter and I’ve learned a very important thing: If it doesn’t have a soul, it’s just noise. I’m not here to take "nice" pictures of your products. I’m here to hunt down the magic in your brand and give it a voice that stops the scroll.
I didn’t just pick up a camera yesterday. I’ve spent nearly a decade obsessed with the "stop-the-stare" shot. If it’s average, I don't want it in my viewfinder.
I’m a mother of two, a creative entrepreneur and a woman who loves the Lord fiercely. Building this business is how I serve my family and bring a seat to the table. I’m building a legacy for my kids while I’m busy building yours.
Along with our powerhouse team, I’m here to make sure your brand doesn’t just "show up", it makes a scene. We’re blending high-end creativity with a very specific, God-given purpose: making sure people don't only see your story, but feel it.
My mission is simple: Clothe your business in strength, dignity and a visual identity that will make you proud.
SHARNE POTGIETER
HEAD OF HIGH-QUALITY CONTENT & SOCIAL MEDIA MANAGEMENT
I’m the one who finds the melody in the chaos. The crash of a sunset wave or the rapid-fire pulse of a brand’s digital empire... these are the rhythms I live for. My faith is a compass that points me toward the small, high-impact moments most people blink and miss.
I believe I don’t "manage" brands; I truly pour into them. I lead with the kind of rare courage that says yes the second God points toward a new horizon. My mission is a lethal blend of intention and grace; even when that horizon is your next sold-out launch.
I’m a wife, a boy-mom, and a firm believer that timing is everything. I bring that "everything is beautiful in its time" light to the Soulful Media team, ensuring your story is truly a connection.
The rest of the world is shouting for attention. I’m the one making sure your brand has a pulse worth following.
ANGELIQUE STRIJDOM
SOCIAL MEDIA MANAGER & CONTENT CREATOR
Discipline is the only love language spoken here. Picture the raw grit of a world-class athlete fused with the curated, "don’t-touch-the-art" eye of an interior visionary. Training a brand to win beats just watching it exist every single time.
I believe the "less is more" lie is officially dead. This space is reserved for more passion, more depth, and more soul. If a project isn't overflowing with character, the limits haven't been pushed far enough.
Years in the sporting trenches built a quiet engine that refuses to hit "snooze" on a challenge. That elite structure gets poured into every digital skeleton, showing up with a purpose so sharp it cuts through the static before the "upload" button even gets a look-in.
This is about building a high-performance digital legacy that looks as good as it performs.
CHANE KOTZE
SOCIAL MEDIA MANAGER & CONTENT CREATOR
I am a Biokineticist who answered a higher calling. The science still matters, it always will, but I’ve always known that the work that really impacts lives happens at in the spaces where skill meets soul and this is mine!
Before I am anything else, I am a daughter of the King, a wife to my greatest supporter, and a woman who has learned over and over again that His timing is never late and His strength always turn up loudest in my weakness. I don't show up to work in spite of that, but because of it!
People are my heartbeat. I am someone who loves the kind of connection that makes someone feel that they are really seen, genuinely valued and deeply appreciated. I love boldly, show up consistently and I carry grace for others the same way I've had to learn to carry it for myself.
Community is not a buzzword in my world. It's the whole point.
There is enough noise on the internet, what your brand needs is a presence. Content with depth, soul and creativity that earns its place in someone's feed. I think differently, I move with purpose and I will never settle for "good enough" when outstanding is still possible.
I wasn't created to blend in. Your brand shouldn't either.
Our Vision
01
to redefine the digital landscape
We envision a world where social media is a space for light, inspiration, and purpose, where brands lead with their souls and impact is measured by the depth of connection, not just the height of the numbers.
02
To be a sanctuary for creative growth
Our goal is to grow Soulful Media into light for businesses, proving that faith-centered foundations and high-level professional excellence are not just compatible, but powerful when combined.
03
To honour the "More is More" of God’s grace
We look forward to a future where our agency continues to evolve through every season, consistently reflecting the beauty, order, and abundance of the Creator in every design and strategy we produce.
OUR VALUES
01
FAITH AS OUR COMPASS
God is the center of everything we do. We lead with prayer, act with integrity, and trust in His timing, knowing that "Everything is beautiful in its time."
02
THE ART OF INTENTIONALITY
We don’t believe in "just posting." We believe in showing up with purpose, choosing quality over clutter, and ensuring that every aesthetic choice serves a meaningful story.
03
The Strength of Contrast
We celebrate the different seasons of life our team represents. We value the diverse perspectives, from legal precision to athletic discipline to a mother’s wisdom, knowing that our differences make our collective creativity stronger.
Our Mission
01
To create with Kingdom purpose
We exist to bridge the gap between digital strategy and soulful storytelling, ensuring that every brand we touch reflects a deeper intentionality and a commitment to excellence that honors our Creator.
02
To amplify authentic voices
To move past the noise of the digital world, helping businesses show up with the confidence and heart they deserve, building communities rooted in genuine connection rather than just algorithms.
03
To serve as faithful stewards
We treat every client’s vision as a sacred trust, pouring our collective creativity, discipline, and aesthetic eye into growing their influence with integrity and grace.